Crisis communtication

Senior management and leaders within companies embroiled in a crisis have learnt the hard way what happens when the unthinkable becomes a reality an accident results in death or injury, a failed company takeover causes share prices to plummet, or toxic foods, drinks or medicines lead to mass hysteria. All attention focuses on the guilty parties and the media can be expected to make this crisis headline news within a matter of hours.No company or organization is immune to crisis. Every day, businesses run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organization involved. Crisis Communication provides readers with practical advice on how to limit damage effectively by acting quickly and positively. This comprehensive and accessible title also explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.Crisis Communication is a thorough guide that will help prepare your organization for any future calamities. It provides essential information on:accountability;crisis communication planning;building your corporate image;natural disasters and accidents;financial and legal crises;food crises;dealing with negative press;media training.